Tetley
O desafio
Em 2021 fomos desafiados pela Tetley a desenvolver a sua presença nas redes sociais, garantindo uma nova forma de comunicar a marca e reforçando o seu posicionamento no mercado.
A estratégia
A estratégia Tetley foi estruturada com base nos pilares de comunicação da marca: produto, nutrição, receitas, saúde e bem-estar.
A Tetley, mais que uma marca de chá, tem como propósito criar momentos na vida das pessoas. Assim, surge a necessidade de focar a sua comunicação em conteúdos inspiradores e relacionáveis, que motivem a comunidade a procurar o bem-estar diariamente.
Para isso, fomos reformulando a imagem Tetley nas redes sociais, tornando-a mais leve e clean. Criámos conteúdos únicos através de produção local de fotografias e vídeos originais, responsáveis por grande parte das interações com a marca.
Além do foco em Instagram e Facebook, aventurámo-nos no mundo do Spotify, com a criação de playlists pensadas para diversos momentos, criando uma campanha especifica para promover o lançamento do novo Podcast – Inspira-Tea – com ótimos resultados.
Aliada a uma estratégia de conteúdos forte e consistente, está uma boa estratégia de performance digital, onde foi fundamental adaptar o objetivo de investimento ao tipo de conteúdo. Trabalhamos Paid Media de forma equilibrada, otimizando diferentes métricas como Alcance e Engagement, conseguindo custos abaixo da média.
os resultados
Pouco mais de 1 ano depois, estamos muito satisfeitos com os resultados: não só a nível quantitativo, mas também qualitativo. Além de termos conseguido crescer a comunidade Tetley de forma considerável nas redes sociais – +6188 seguidores no IG, + 3520 fãs no FB – sabemos também que se trata de uma comunidade fiel que interage com os conteúdos, partilhando entre si os interesses que a marca defende e propõe. Ao longo do tempo, alcançámos 3 milhões de pessoas e conseguimos 36004 interações a um custo de 0,025€.
+66
seguidores no IG
2982584
pessoas alcançadas
165986
visualizações de vídeo a um custo de 0,007€
36004
interações a um custo de 0,025€.
370
seguidores no podcast Inpira-Tea
3.996
reproduções no podcast Inspira-Tea
Av. da República, 45, 5º
1050-187 Lisboa
555
walgreen generic allergy pills zyrtec canada over the counter best non prescription allergy medication
deltasone 20mg oral buy deltasone 40mg online
medicine to make you puke oral clozaril
Very well written article. It will be beneficial to anybody who utilizes it, including myself. Keep doing what you are doing – i will definitely read more posts.
sudden adult acne female buy eurax sale permanent acne removal treatment
Wow! Thank you! I permanently needed to write on my blog something like that. Can I implement a portion of your post to my website?
I’ve been surfing online more than three hours nowadays, but I by no means discovered any attention-grabbing article like yours. It’s pretty worth enough for me. In my view, if all site owners and bloggers made good content material as you probably did, the net shall be much more useful than ever before.
allergy pills on sale generic claritin best antihistamine decongestant combo
Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care
Do you have a spam issue on this website; I also am a blogger, and I was wanting to know your situation; many of us have created some nice practices and we are looking to trade strategies with other folks, please shoot me an e-mail if interested.
common medications that cause nausea roxithromycin for sale online
buy isotretinoin without a prescription order isotretinoin 10mg online cheap order isotretinoin 10mg online
buy strongest sleeping pills buy meloset 3 mg sale
order amoxicillin pill cost amoxil 500mg how to get amoxicillin without a prescription
sleeping pills order online buy modafinil 200mg sale
Hi there! Would you mind if I share your blog with my zynga group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Cheers
buy generic azithromycin 250mg order azithromycin pills order azithromycin 500mg
buy gabapentin 600mg without prescription buy neurontin 600mg
order lasix 40mg for sale buy lasix 40mg sale
order omnacortil 10mg for sale cheap prednisolone 20mg omnacortil price
Regards for helping out, superb information.
purchase amoxil buy generic amoxil buy amoxicillin 500mg pills
purchase acticlate online doxycycline drug
buy albuterol paypal albuterol inhalator online order cheap albuterol 4mg
cheap clavulanate order amoxiclav for sale
purchase levothyroxine pills levothroid canada cheap levothroid sale
vardenafil 10mg price buy levitra without prescription
clomiphene usa purchase clomiphene online cheap buy clomiphene 100mg pill
how to get rybelsus without a prescription buy rybelsus sale buy semaglutide 14mg without prescription
I will right away seize your rss feed as I can’t in finding your email subscription link or newsletter service. Do you have any? Please allow me know so that I could subscribe. Thanks.
order prednisone 20mg online order deltasone 10mg sale deltasone 10mg over the counter
semaglutide 14mg price buy semaglutide 14 mg generic semaglutide 14mg without prescription
ventolin 4mg generic buy ventolin online cheap buy asthma pills onlin
accutane 40mg pill isotretinoin 40mg oral order isotretinoin 40mg online
buy augmentin 625mg online cheap buy clavulanate generic amoxiclav price
amoxicillin uk buy amoxicillin 500mg online cheap where can i buy amoxicillin
buy zithromax generic buy zithromax 500mg online cheap buy zithromax 250mg generic
levothyroxine order online cheap levoxyl generic levothroid over the counter
Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more from this post. I am very glad to see such fantastic information being shared freely out there.
generic prednisolone 5mg omnacortil 10mg brand prednisolone 40mg pills
buy generic clomiphene 50mg order generic clomiphene 50mg cost clomiphene
neurontin 800mg pill buy gabapentin 600mg for sale gabapentin tablets
viagra professional order sildenafil 50mg pills purchase sildenafil pills
lasix 40mg pill buy furosemide pills diuretic purchase lasix online cheap
My brother recommended I may like this blog. He was once totally right. This post truly made my day. You cann’t believe simply how much time I had spent for this information! Thank you!
buy generic rybelsus online semaglutide buy online order semaglutide online cheap
order generic doxycycline 100mg doxycycline 100mg generic acticlate pills
vardenafil where to buy order levitra generic order levitra 10mg online
real casino slot machine games casino games online casino games online real money
plaquenil price plaquenil 400mg cheap hydroxychloroquine 200mg ca
purchase lyrica online buy generic pregabalin for sale order lyrica for sale
cialis brand buy cialis 10mg pills order cialis sale
brand aristocort 4mg buy triamcinolone purchase aristocort generic
order cenforce for sale cenforce 50mg drug purchase cenforce sale
clarinex cheap where can i buy desloratadine buy generic desloratadine
buy aralen medication order chloroquine 250mg generic aralen 250mg price
buy loratadine pill loratadine buy online claritin 10mg sale
buy glycomet 500mg pills oral glucophage 500mg buy glycomet 1000mg pill
order dapoxetine 30mg without prescription purchase misoprostol online buy cytotec without a prescription
buy atorvastatin 80mg pills lipitor pills order atorvastatin 40mg generic
oral xenical buy xenical online cheap order diltiazem 180mg pill
order norvasc 5mg sale amlodipine 5mg tablet norvasc 10mg sale
order zovirax 800mg allopurinol 100mg canada order zyloprim generic
buy generic zestril 5mg lisinopril 10mg without prescription buy lisinopril no prescription
order rosuvastatin 20mg pill zetia brand oral zetia 10mg
purchase prilosec pill prilosec to treat stomach omeprazole oral
buy motilium 10mg order motilium 10mg buy tetracycline 250mg online
buy lopressor without a prescription lopressor us buy generic metoprolol
Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account your blog posts. Any way I’ll be subscribing to your feeds and even I achievement you access consistently quickly.
order flexeril generic lioresal price purchase ozobax pills
order atenolol 100mg online buy atenolol sale buy tenormin 50mg online cheap
generic toradol 10mg buy cheap generic colchicine buy cheap generic gloperba
depo-medrol oral medrol 8 mg pills purchase depo-medrol
purchase essays online essay writing sites academicwriters
purchase inderal online cheap buy plavix pills plavix 75mg cost
meloxicam 7.5mg uk mobic generic order celebrex 200mg generic
buy generic methotrexate buy coumadin 2mg generic warfarin for sale
buy generic metoclopramide 10mg order cozaar losartan 50mg tablet
flomax 0.2mg tablet purchase tamsulosin pills celebrex online
ondansetron over the counter cheap ondansetron 8mg order aldactone 100mg online
order esomeprazole 40mg where can i buy nexium order generic topamax 100mg
zocor for sale simvastatin 20mg pill valtrex 1000mg drug
brand avodart zantac 300mg brand ranitidine medication
order finasteride online cheap proscar online order generic forcan
proscar 1mg brand order propecia sale fluconazole 200mg price
buy acillin generic vibra-tabs sale amoxil oral
ciprofloxacin 500mg brand – buy ethambutol 1000mg sale augmentin 625mg sale
cheap cipro 1000mg – augmentin generic order augmentin 1000mg without prescription
buy metronidazole 200mg – purchase amoxil generic order zithromax
ciprofloxacin 500 mg cheap – cheap chloramphenicol generic order erythromycin online
valacyclovir 1000mg us – order mebendazole 100mg generic zovirax
ivermectin 6 mg pills – sumycin 250mg us tetracycline 250mg price
buy metronidazole 400mg for sale – buy zithromax medication azithromycin over the counter
brand acillin where to buy amoxil without a prescription cheap amoxil sale
furosemide over the counter – capoten 25 mg cheap buy captopril 25mg online
glycomet 1000mg over the counter – lincocin brand lincomycin 500 mg cheap
zidovudine pill – buy avapro 150mg pill buy allopurinol medication
purchase clozaril sale – order frumil 5 mg generic famotidine 20mg
Someone necessarily assist to make critically posts I might state. This is the first time I frequented your web page and to this point? I amazed with the research you made to create this particular put up extraordinary. Excellent task!
order seroquel 100mg generic – trazodone 100mg over the counter buy eskalith medication
buy clomipramine 25mg pills – buy tofranil paypal sinequan order online
order hydroxyzine 10mg online cheap – order buspar 5mg online cheap endep 10mg pills
Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing!
fantastic submit, very informative. I’m wondering why the opposite specialists of this sector do not notice this. You must proceed your writing. I am confident, you’ve a huge readers’ base already!
An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!
buy augmentin 625mg online cheap – linezolid 600 mg sale buy baycip generic
amoxicillin ca – cost erythromycin 250mg oral ciprofloxacin
fantastic points altogether, you simply gained a new reader. What would you recommend in regards to your post that you made some days ago? Any positive?
cleocin ca – order cleocin 150mg without prescription purchase chloramphenicol generic
azithromycin 250mg sale – buy ofloxacin 400mg pills purchase ciprofloxacin online
buy ivermectin 2mg – cefaclor online cefaclor 500mg pills
ventolin inhalator price – buy seroflo inhaler theophylline for sale
I used to be recommended this blog by way of my cousin. I am not sure whether or not this put up is written by way of him as nobody else realize such special about my trouble. You are amazing! Thank you!
methylprednisolone medication – order generic astelin astelin 10ml price
clarinex brand – flixotide sale purchase ventolin online cheap
where can i buy glyburide – brand pioglitazone 15mg dapagliflozin for sale online
buy glycomet generic – order precose for sale buy precose for sale
order repaglinide 2mg for sale – buy repaglinide 2mg sale order empagliflozin 25mg pills
Its like you read my mind! You appear to know so much about this, like you wrote the ebook in it or something. I feel that you simply can do with some percent to drive the message home a bit, however instead of that, that is fantastic blog. A great read. I will definitely be back.
Wow! This can be one particular of the most useful blogs We’ve ever arrive across on this subject. Basically Magnificent. I’m also a specialist in this topic so I can understand your effort.
buy terbinafine generic – grifulvin v order purchase griseofulvin pills
rybelsus pills – buy semaglutide pills desmopressin
Only wanna remark on few general things, The website design and style is perfect, the subject material is really superb : D.
Thanks – Enjoyed this blog post, can you make it so I receive an alert email whenever you write a new post?
purchase ketoconazole online cheap – buy ketoconazole 200mg order sporanox 100mg generic
purchase famciclovir sale – buy zovirax generic valaciclovir 500mg uk
lanoxin 250mg us – buy lasix 40mg pill order furosemide 100mg online
buy microzide 25mg pill – felodipine 5mg cheap bisoprolol 5mg pill
generic lopressor 50mg – buy propranolol tablets buy nifedipine cheap
buy nitroglycerin medication – where to buy valsartan without a prescription buy valsartan paypal
zocor bulge – atorvastatin express atorvastatin craft
crestor pills grunt – zetia strike caduet pause
buy viagra professional break – kamagra death levitra oral jelly lead
Ikaria Lean Belly Juice is a fast-acting weight loss supplement that is developed to incinerate stubborn fat.
dapoxetine natural – levitra with dapoxetine jacket cialis with dapoxetine endure
cenforce wail – cialis soft brand viagra online nothing
As I website possessor I think the subject matter here is very excellent, thanks for your efforts.
brand cialis blow – alprostadil may penisole enter
Please let me know if you’re looking for a author for your weblog. You have some really good articles and I believe I would be a good asset. If you ever want to take some of the load off, I’d really like to write some content for your blog in exchange for a link back to mine. Please blast me an e-mail if interested. Many thanks!
I’ve been browsing online greater than 3 hours lately, but I never discovered any interesting article like yours. It is pretty worth sufficient for me. In my view, if all site owners and bloggers made just right content material as you did, the internet will probably be much more useful than ever before. “Wherever they burn books, they will also, in the end, burn people.” by Heinrich Heine.
cialis soft tabs pills dinner – levitra soft online smoke viagra oral jelly online cluster
brand cialis suspicious – forzest monstrous penisole mission
FitSpresso: What Is It? FitSpresso is a natural weight loss aid that targets the root cause of excess body fat.
Does your website have a contact page? I’m having a tough time locating it but, I’d like to shoot you an e-mail. I’ve got some ideas for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it grow over time.