GROWTH HACKING
Nunca ouviu falar do termo Growth Hacking? Provavelmente tem andado desatento, mas não desanime, chegou ao sítio certo.
Growth Hacking, cuja profissão se denomina por Growth Hackers, é um termo implementado por Sean Ellis (2010) que visa encontrar resultados rápidos e oportunidades orientadas para o growth (crescimento) da empresa. E se achou que na parte de hacking ia falar do Rui Pinto, esqueça. Garanto toda a legalidade do processo!
Como implementar?
O 1º passo para implementar uma estratégia de Growth Hacking é identificar os KPIs que medem o sucesso para o seu negócio. Parece que está a ter um deja vu enquanto lê isto, certo? Antes da existência deste termo sempre foi prioritário definir quais os KPIs mais importantes numa estratégia de marketing digital, portanto qual será a grande diferença? Vou passar a explicar.
4 Premissas para implementar o Growth Hacking:
– Crescimento: englobando no processo diversas áreas de atuação pensadas a partir do topo (awareness), até ao fim do funil (conversão).
– Testes: após definir os KPIs a tarefa é encontrar hacks (oportunidades, triggers, campanhas, targets) e começar a testar. A partir daí, com recurso a testes A/B e de otimização é possível descobrir o que de facto funciona ou não funciona.
– Análise: uma fase muito importante no processo pelo seu fator decisivo para definição de next steps.
– Otimização: o objetivo é analisar e promover melhoria constante após todos os testes que vão sendo feitos com foco nos next steps para otimizar a performance das campanhas.
Além destas premissas, uma das grandes vantagens é a redução de custos para as start-ups e grandes empresas, através da implementação de ferramentas de análise essenciais para o seu negócio crescer. Grande parte delas já deve ter ouvido falar, mas a maneira como as pode usar em conjunto e com a equipa certa, podem revolucionar o seu negócio.
5 Ferramentas essenciais
Apresentamos as 5 ferramentas essenciais no dia a dia de um Growth Hacker e para qualquer negócio presente no digital:
Google Analytics – Ferramenta gratuita da Google para análise de dados do website;
SEMrush – Procura melhorar o SEO do seu website? É a melhor maneira para analisar keywords e concorrência;
Facebook Analytics, Instagram Insights, Twitter Analytics – Se o seu negócio está presente nas redes sociais, são boas ferramentas para análise da performance das suas páginas;
Hotjar – Qual o comportamento dos utilizadores no seu website? Esta é a ferramenta que precisa para analisar em tempo real.
SimilarWeb – Fundamental para analisar a performance dos sites dos concorrentes.
Agora que chegou até aqui, deve estar a pensar, será o Growth Hacking a solução para o seu negócio começar a crescer?
O primeiro passo para estar a par das últimas tendências do marketing digital está dado. O segundo é: falar connosco!
O que achou deste artigo? Dê-nos o seu feedback e conte connosco para o ajudar a definir o seu Investimento em Marketing Digital.
Poderá encontrar mais informação sobre as áreas em que o podemos ajudar aqui:
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