INSTAGRAM STORIES

Instant, bite-size content is more in vogue than any ready meal: dinners now take longer, given the time dedicated to photographing and updating Instagram Stories. This tool, one of the most successful currently available on Instagram, is everyone’s favourite dessert: easy to make and quick to consume. But how do brands position themselves on this topic?

If you have any questions about how to use Instagram Stories, learn more here: https://blog.hootsuite.com/how-to-use-instagram-stories/

Instagram Stories are an addiction that can be explained by the surprise factor: since we don’t know what’s coming next, it’s easier to keep going than to leave. There’s only one drawback: an audience that tends to be sceptical due to the saturation of messages with the same kind of narratives and a very small window for capturing attention. This is where the key question arises: how to gain followers in a matter of seconds?

SWIPE UP: especially useful for promoting products and an excellent navigation facilitator for your follower: just a swipe away from what you want to show or sell. Conditions for this feature? 10k followers and a business profile.

BACKGROUND: for a brand to prosper, it must not only align with, but also become part of their relationships with customers, going beyond their products and services. Choose headings and topics that are relevant to your audience so that they keep wanting to follow and interact.

OPPORTUNITY: Communicating with followers should be regarded as a special circumstance, so create as many opportunities as you can. Explore the possibility of influencer marketing or rethink online advertising that allows you to increase reach, views, traffic and conversions.

ANSWER: One of the advantages of communicating so closely is the likelihood of getting feedback from followers. Whether requests for information, reactions, comments or any type of interaction, it is essential that you respond appropriately.

IDENTITY: As an intrinsically visual platform, build a consistent and unique brand experience to establish your identity. Have a central theme, consider lighting, explore patterns, and don’t overdo filters.

ENGAGEMENT: It is essential to know the audience that follows you on Instagram, to understand the best way to communicate. Try to ask questions and promote interaction (there are several stickers available that you can use creatively, such as polls, gifs or questionnaires).

SOUND: Stories are told in many ways, but the soundtrack is crucial. According to Instagram itself [1] 60% of Stories are seen with the sound turned on, so you should make sure that the sound recording is as good as the content.

Instagram Stories were created to elevate the visual experience of storytelling and, over time, have changed the way followers connect. With an ever-expanding repertoire of tools, there are no limits to creativity and even less to stories capable of winning over even the most difficult of followers.

Now we want to see the results of the implementation of creatiBYDade. Tag @boostyourdigital in your next creative Story!

[1] Instagram internal data, referring to July 2017 and available for consultation: https://business.instagram.com/a/stories-ads?locale=pt_BR

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