Have you thanked a UX designer today?

As a Front End developer, I am faced daily with the importance that should be given to the user experience. UX designers are responsible for making the navigation of websites or software simpler and more intuitive for the user, customer loyalty, efficiency in the production of a service or product and increased company profitability.

But is it really worth investing in and hiring a UX Designer?

In 2019, around $3.7 trillion was spent on hardware, software and IT services worldwide. The article published in IEEE Spectrum by Robert Charette cites that of these projects, around 5 to 15% will be abandoned before or shortly after delivery. Others will be delivered late and go over budget or require major redesign. According to Charette, around 50% of a developer’s time is dedicated to reworking, and the cost of fixing glitches at this stage is 100 times greater than in project development. And most of these errors are predictable. Of the 12 main reasons for software glitches cited by Charette, 3 of them are linked to the user experience.

What is the role of the UX Designer in preventing glitches?

It’s a key role. It can avoid ill-defined project requirements, poorly formulated end-product expectations, and poor communication between customers, developers, and users. These are responsible for researching and testing each feature of the project.

Ph. D. Susan Weinschenk demonstrates a simple example of Return on Investment (ROI for insiders) related to user experience, an NGO that receives monetary donations and, in turn, makes transfers to small businesses. But the interface of the site responsible for receiving donations is confusing and difficult to use. It was estimated that 50 users per day abandoned the site before completing their donation, due to the lack of usability. If each user intended to donate 50 euros, the loss would be 2,500 euros per day and 912,500 euros per year. If a thousand euros were invested in user experience and another two thousand euros in development, the return would come in forty days.

The importance of user experience can be calculated beyond profit, such as lower site abandonment, higher sign-ups, savings in user and development time (my favourite part), higher product purchase conversion, shorter time to learn to use software, since it is intuitive, among others.

So, have you thanked your team’s UX designer today?

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