Readability: How to Write an Article for SEO

In the digital era, “readability for SEO” has become essential. It is crucial to understand the concept of readability and its connection with SEO.

What is readability?

Readability refers to the ease with which a text is understood. When we talk about “readability for SEO,” we are referring to a text that is not only easy to read for people but is also easily interpreted by search engines. The goal is to produce clear, relevant content that can be easily found on search engines.

Transition words

Let’s start with transition words. These are essential to facilitate reading and understanding. For example, “furthermore,” “on the other hand,” and “therefore” are transition words that can improve the flow of your text.

On the other hand, it is equally important to pay attention to the beginning of sentences. If several consecutive sentences start with the same word, it is necessary to introduce some variation. This simple change can make your text more engaging.

Readability: Complexity of words

On the other hand, another crucial consideration is the complexity of words. Using common and easy-to-understand words is a good practice to improve readability for SEO. If the text is loaded with technical terms and complicated words, readers may struggle.

Paragraphs

Additionally, it is important to keep in mind the size of paragraphs. Texts with long and dense paragraphs can appear intimidating. Therefore, it is recommended to divide the text into shorter and more manageable paragraphs.

Subheadings

Also, subheadings are also an effective strategy to improve readability. They help divide the text into sections, making it easier to read and understand.

Furthermore, the length of sentences is a relevant aspect. Long and complex sentences can make the text difficult to follow. As a general rule, try to keep the average word count per sentence below 20.

Passive voice

Finally, try to avoid the passive voice. Although it can be useful in some situations, the passive voice can make the text less direct and more difficult to understand.

In summary, readability for SEO goes beyond good writing. It involves producing a text that is easy to understand for both people and search engines. By following these tips, you will create content that is not only readable but also optimized for SEO.

You can use a tool like Yoast to check the readability quality.