The strategy

The Tetley strategy was based on the pillars of the communication of the brand: product, nutrition, recipes, health and well-being.

Tetley, more than just a tea brand, aims to create moments in people’s lives. As such, its communication must be focussed on inspirational and relatable content, which motivates the community to seek well-being on a daily basis.

In order to achieve this, we reformulated the Tetley image on social media, making it lighter and cleaner. We created unique content through the production of original photographs and videos, responsible for a large part of interactions with the brand.

In addition to the focus on Instagram and Facebook, we ventured into the world of Spotify, with the creation of playlists thought up for different moments, creating a specific campaign to promote the launch of the new Podcast – Inspira-Tea – with great results.

Allied with a strong and consistent content strategy, is an impressive digital performance strategy, in which it was vital to adapt the investment objective to the type of content. We worked with paid media in a balanced way, optimising different metrics such as reach and engagement, achieving lower than average costs.