Teleperformance

How we reduced the average
cost per contract by 29%

The challenge

The collaboration began simply with the implementation and management of digital campaigns for each market (national and international), later expanding to the setting and management of content strategy, brand awareness strategy in different markets and the implementation of social media, taking over the Digital Marketing Department and working with recruitment areas.

The strategy

The collaboration began simply with the implementation and management of digital campaigns for each market (national and international), later expanding to the setting and management of content strategy, brand awareness strategy in different markets and the implementation of social media, taking over the Digital Marketing Department and working with recruitment areas.

We conducted an extensive survey of the different motives behind employees deciding to come to Portugal. We understand that the value proposition for someone German is totally different to that of someone French or Dutch. We built a unique strategy for each market, with different value propositions, material and communication platforms. In some countries we focussed on Twitter, in others on Google, Facebook, Instagram, Snapchat, Tiktok or any other platform that would make sense for that country. The key is to measure each step of the applicant and understand which source can deliver the most competitive lead with the highest conversion rates. We know what works in one market might not work in another.

The result

In 3 months we have managed to increase the volume of monthly leads by 28%, reducing the cost per lead by 48% with an average reduction in the cost per hire of 29%. In 12 months we have hired 1442 more people than in the previous year.

+28
leads
-48
cost per lead
+400
people recruited per month through digital campaigns
-29
average cost per hire

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