Digital Performance Agency: The Top 5 AI Tools in 2023

The world of online advertising is constantly evolving, and digital performance agencies need to be prepared to keep up with the changes. One way to ensure that BYD – the digital performance agency – stays at the forefront of the industry is through the use of Artificial Intelligence (AI) tools. In this article, we present five of the best AI tools that can help increase the profitability of online advertising investments in 2023:

1. Jasper.ai: Formerly known as Conversion.ai, Jasper is an advanced AI marketing tool designed to create high-quality ad copies, emails, landing pages, articles, or social media posts. This tool uses the OpenAI-developed GPT3 model to write text that sounds human. It also has customizable models for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework.
2. Flick: It is a powerful marketing tool designed to streamline the brainstorming, writing, and planning process of social media content. The Flick AI Assistant is not a generic AI writing tool; it’s like collaborating with an experienced marketing professional who understands your brand inside and out. It was specifically built for social media and offers 24/7 support and an easy setup process.
3. GrowthBar: This tool utilizes AI technology GPT-3 to automate content generation. It can suggest keywords, exact word count, links, images, and more. The tool is capable of providing extensive backlinking, as well as outlining blog post content.
4. Surfer SEO: This is an intelligent tool that helps create articles for top search engine rankings. It suggests parameters for the text based on other websites related to the topics. It also provides information such as word count, headers, paragraphs, and keywords.
5. Grammarly: This AI tool checks spelling and punctuation errors, improves syntax, corrects the misuse of words, and suggests synonyms for repeated words. It is a very useful tool for those who want to write in English.
6. Persado: The Persado platform offers robust resources to assist our team through AI language generation methods, with valuable insights for shaping the digital performance strategy. Persado is the only platform that can generate customized language in line with a brand’s tone.

In summary, these six AI tools are essential for any digital performance agency. By adopting these technologies, BYD can increase efficiency, improve content quality, and increase the profitability of their clients’ online advertising investments.

It is important to note that while these tools are powerful, they do not replace human experience and creativity. After all, Artificial Intelligence is just a tool; the key to a successful online advertising strategy still lies in the ability to understand the target audience and create messages that resonate with them.

Furthermore, it is vital for digital performance agencies to implement these tools in a way that aligns with their clients’ business strategies and objectives. For example, an agency that primarily focuses on social media advertising may benefit more from Flick, while an agency that focuses on SEO may find more value in Surfer SEO.

Finally, it is crucial to remember that the use of any AI tool should be done ethically and responsibly. This means respecting user data privacy and avoiding the use of AI in a way that could be harmful or deceptive.

In conclusion, we believe that these six AI tools are indispensable for any digital performance agency in 2023. By incorporating them into their strategy, we are well-positioned to take advantage of the market opportunities and potentials that online advertising has to offer.