ChatGPT burst into our lives unexpectedly. Even OpenAI, the company behind this Artificial Intelligence (AI) text-generating chatbot, was surprised by what they had on their hands. They introduced ChatGPT without much fanfare, as if it were a teaser for the research they were developing and wanted public feedback. Despite this underselling, ChatGPT went viral, created global excitement, and became the fastest-growing consumer application in history, surpassing TikTok.
What do we see when we enter ChatGPT? A text box. We write, ask, and it responds in return. Compared to other chatbots, the big innovation now is receiving responses, most of the time sensical, with articulate discourse that seems to have been written by a person, not a robot.
Learn more about the rise of artificial intelligence and ChatGPT in the article: https://www.theverge.com/2023/3/26/23655456/chatgpt-bard-bing-ai-race-text-boxes
ChatGPT has opened new doors in the world of content creation, with many benefits yet to be discovered. Is a revolution in copywriting coming with ChatGPT? It’s nearly impossible to predict all the possibilities this tool can create. Just like when the internet emerged, the advent of email and video calls was predicted – these inventions were improvements on processes that already existed in our lives. Complete disruptions in business models like those seen with ubiquitous applications like Spotify, Uber, or Airbnb weren’t entirely foreseen. We are now experiencing the same moment with AI.
For now, ChatGPT is a manifestation of Artificial Intelligence in our daily lives. It has a practical use that can be described as a writing assistant and researcher.
Is content creation under threat? How will copywriting change with ChatGPT? Can we hand over writing to machines? Will all copywriters be fired? The apocalypse might not be as close as we think.
Even to use ChatGPT, critical thinking is necessary, and choosing the right words to construct our question is important. This means that to get the best possible work, a specific, detailed prompt that “stimulates” ChatGPT’s creativity is needed.
The versatility of this tool shouldn’t be seen as an enemy to copywriters, but rather as an aid in tasks that are more draining, uncreative, and time-consuming. How can we improve copywriting with ChatGPT? We present some examples that show how this tool enhances our skills as content creators:
– Boosts creativity and expands our vocabulary. ChatGPT exposes us to new words and different writing styles, helping us break free from the monotony of repetitive sentences and enriching our text.
– Helps overcome writer’s block. Blocks and the fear of the “blank page” now have a solution. ChatGPT can eliminate these paralyzing obstacles, providing a starting point and new perspectives on the topic we’re writing about.
– Develops storytelling ability for stronger narratives. Engaging storytelling is the backbone of effective messaging. ChatGPT helps us refine our narrative with angle and approach suggestions.
– Speeds up idea generation. ChatGPT can be a partner for “batting ideas around” and brainstorming what we’re developing. It can suggest concepts, references, and publications that guide us toward a more solid idea.
Is copywriting threatened by ChatGPT? The replacement of copywriters isn’t on the horizon. Instead, it can help them improve skills, equip them with more tools, and free them from repetitive tasks. Is it productive to have a copywriter endlessly reviewing Excel sheets for keywords? In the case of a marketing agency, a professional adds more value to the company when tasked with developing an idea, a campaign, or a text that differentiates a brand. Freed from draining and unstimulating work, a copywriter gains more creative freedom with tools like ChatGPT.
There’s another human dimension we need to value. In the recent Hollywood writers’ strike, a protester’s sign read: “ChatGPT doesn’t have childhood trauma.” It’s precisely these traumas, deep feelings, lived experiences, subtleties, and conflicting emotions that give humans a unique voice and a writing ability that no AI-based language can imitate. This might happen in a few years, but at this moment, human sensitivity, common sense, and critical thinking still aren’t comparable to ChatGPT’s.
We’ll talk again soon, and we’re keeping an eye on AI developments to see how this text will age.
