GROWTH HACKING

Never heard of the term Growth Hacking? You clearly haven’t been paying attention, but fear not, you’ve come to the right place.

Growth Hacking, whose professionals are known as Growth Hackers, is a term implemented by Sean Ellis (2010) which aims to find quick results and growth-oriented opportunities for a company. And if you thought that by hacking I meant Julian Assange, forget it. Everything is fully above board I assure you!

How to implement?

The 1st step in implementing a Growth Hacking strategy is to identify the KPIs that measure success for your business. You’re getting a feeling of deja vu while reading this, aren’t you? Before the existence of this term, it was always a priority to define the most important KPIs in a digital marketing strategy, so what’s the big difference? Let me explain.

4 Premisses to implement Growth Hacking:

– Growth: encompassing several areas of action in the process from the top (awareness), to the end of the funnel (conversion).

– Tests: after defining the KPIs, the task is to find hacks (opportunities, triggers, campaigns, targets) and start testing. From there, using A/B testing and optimisation, it’s possible to figure out what actually works and what doesn’t.

– Analysis: a very important phase in the process due to its decisive factor in defining the next steps.

– Optimisation: the aim is to analyse and promote constant improvement, after having carried out all tests, with a focus on the next steps in order to optimise the campaign performance.

In addition to these premisses, one of the great advantages is the cost reduction for start-ups and large companies, through the implementation of essential analysis tools for your business to grow. You’ve probably already heard of most of them, but the way you can use them together, with the right team, can revolutionise your business.

5 Essential tools

We present the 5 essential tools in the daily life of a Growth Hacker and for any business with a digital presence:

Google Analytics – Google’s free tool for analysing website data;

SEMrush – Looking to improve your website’s SEO? This is the best way to analyse keywords and competition;

Facebook Analytics, Instagram Insights, Twitter Analytics – If your business is on social media, these are good tools for analysing the performance of your pages;

Hotjar – What’s the behaviour of users on your website? This is the tool you need to analyse this in real time.

SimilarWeb – Essential for analysing the performance of competitors’ websites.

Now you’ve come this far, you must be thinking, is Growth Hacking the solution for your business to start growing?

You’ve taken the first step: learning all the latest trends in digital marketing. The next: talk to us!

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