Every day, we are confronted with new technological and digital trends. Specifically, in the world of Performance Marketing, several tools in the areas of UX, UI, and Design have emerged in recent years. One of these platforms is Figma!
This prototyping software designs any interface, prototype, and content for social media publications. It also serves as a feedback tool, facilitating communication during the creative process. If you want to learn more about Figma, check out: What is Figma, the Interface Design Tool? | Domestika.
Figma has seen exponential growth in usage due to its key advantages:
TEAMWORK
Multiple people involved in the same project can work on the same document simultaneously and remotely. Any adjustments or changes made to the design by a team member are visible to everyone in real time.
DIRECT OBSERVATIONS AND FEEDBACK
Making observations on the project is essential for its development. Many companies in this field often adopt remote work, so receiving comments with changes directly on the platform is a plus for implementation and also ensures that everything is aligned with the client’s objectives.
INTUITIVE SYSTEM
Figma is designed to have an intuitive and user-friendly environment, even when changes are necessary. Anyone can quickly understand how it works, allowing for a working methodology that everyone can master.
ONLINE PLATFORM
You only need a free online registration to work on this platform. It’s a solution that doesn’t take up space or slow down your computer’s performance. There’s no need to download or install a system, and it allows you to work from anywhere.
In conclusion, Figma is a digital tool that involves all team members, and the project emerges from collaborative design. In an area like e-commerce, focused on online sales and each client’s specific needs, Figma can help improve a website’s SEO. Its collaborative nature, intuitive system, advanced wireframe/prototype creation features that offer testing and metric analysis, and user feedback ensures a good user experience and optimized website performance, which are essential for achieving better results in any business.
